Wednesday, October 15, 2008

Realty players face moment of truth

The fresh wave of liquidity crunch is set to worsen problems for the Indian real estate sector. The sector is already facing a cash
crunch on account of diminishing sales, expensive and largely unavailable credit and drying up of private equity funding. And if an economic downturn sets in as feared, many developers may go out of business and others may be forced to drastically cut prices.

The biggest challenge for realty firms today is to boost demand for property. And many of them know price cuts are perhaps the only way to do that.

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